Europe’s hospitality industry holds a positive trend in 2018
Apart from a few incidents for some, indicators have been on a positive trend since June 2018 for hoteliers overall. The Occupancy Rate (OR) increased by +1.2 points compared to November 2017 and by +1.0 points Year To Date (YTD). Revenue per available room (RevPAR) increased by +4.5% compared to November 2017 and +4.1% at the YTD. The same is true for Average Daily Rates (ADRs), which rose by +2.7% compared to November 2017 and +2.7% YTD.
The 5* hotels posted the best growth compared to November 2017 with +1.4 point for the OR and +5.2% for the ADR leading to a +7.4% increase in the RevPAR. The 3* follows with +1.5 point for the OR, +3.3% for the ADR, and +5.5% for the RevPAR. The 2* and 4* supply also participate in this growth with +4.5% and +3.5% in the RevPAR respectively.
Austria continues to lead the way in performance gains with an OR that increased by +8.3 pts with a ADR at +11.5%, allowing the RevPAR to rise by +24.2% to €78.6 excluding VAT. The Christmas Market, the opening of the carnival which offers the opportunity to waltz and the Vienna Festival of Modern Art only partly explain the good health that has persisted since the start of the school year in September. The city of Salzburg reported a +20% increase in RevPAR at the YTD and Vienna also reported an increase by +6.4%. Latvia recorded a RevPAR up +15.8% to reach €38.9 excluding VAT, driven by an ADR up +9.9% and a OR up +3.3 points. The Baltic State already recorded an increase in RevPAR by +8.1% in October and has posted strong growth since the beginning of 2018.
Belgium maintained good growth with a RevPAR up 11% to reach €87.2 excluding VAT, driven by average daily rates up 5.4% and an OR up 4 points. The high-end, economy and mid-range segments increased by +12.7%, +10% and +9.6% respectively. While Antwerp and Liège lost -5.6% and -1.7% in RevPAR, Brussels (€99.9 excluding VAT) and Ghent (€98.4 excluding VAT) were up by +13.5% and +6.2%. At the bottom of the podium, Luxembourg reached €123.2 excluding VAT for its RevPAR (+10.6%) thanks to an increase in average daily rate by +8% and a higher increase in OR than the European average of +1.9 points.
Hungary is the last destination to post double-digit RevPAR growth with +10.4% (53.8€ excluding VAT); Year to Date, it is the third European country in terms of growth in average daily rates (behind Austria +9.9% and Latvia with +9.9%). Average daily rates rose +6.4% compared to November 2017 and OR was up by +2.7 points. Portugal, which saw a significant drop in its indicators in October, is recovering with +7.7% for its RevPAR (€49.6 excluding VAT), driven by a strong increase in OR by +3.6 points and a slight increase in average daily rates by +1.9%. While Lisbon grew by +1.9% in terms of RevPAR, Porto posted double-digit growth with +13.4%.
Italy and Spain followed with RevPAR growth by +7.4% and +7.2% respectively. Bologna explodes the meters with a +48.8% increase in RevPAR to reach €82.5 excluding VAT. Rome recorded a performance up +9.5% and reached €76.5 excluding taxes. Bilbao is close to +30% growth in its RevPAR, Zaragoza is at +23.1%, Barcelona +19.3% and Seville +19.2%. Palma de Mallorca and Valencia are losing ground with -13.1% and -4.2% in their RevPARs. French growth is slowing down, impacted by the international image of the destination, but remains in the green.
Germany posted +4.1% growth in RevPAR (€71.7 excluding VAT). The economy segment recorded the best growth at +5.8% (€60.5 excluding VAT) followed by the mid-scale segment at +4.8% (€66.1 excluding VAT) and the high-end segment at +2.6% (€96.6 excluding VAT). Nuremberg (+23.9%) and Dresden (+10.9%) are the two destinations that perform best. Greece and the United Kingdom posted performances that remain positive, but below other European destinations. Greece grew by +2% compared to November 2017 with a RevPAR of €63.2 excluding VAT, driven solely by an 8% price increase, with OR down -3.5 points. The United Kingdom posted a modest +1.7% increase in RevPAR (€84.7 excluding tax), maintained by the stability of OR (+0.6 points) and Average daily rates +1%. The high-end category grew +2.3% in RevPAR followed by the economy +1.4% and the mid-range +1.1%. The Czech Republic and Poland are on the verge of stagnation. With a RevPAR +0.8% for the Czech Republic maintained only by a price increase of +3.1% while occupancy rates fell by 1.6 points. Poland is just progressing by +0.3%, with average prices remaining stable and the occupancy rate remaining at +0.2 points. The only problem is that the Netherlands dropped significantly by -0.4% in RevPAR, which nevertheless remains the third highest in Europe at €88.4 excluding VAT. It is the mid-range offer that drives performance down with a -3% drop in RevPAR, led by both OR, which fell by 1 point, and average daily rates, which fell by -1.8%. The economy and high-end sectors remain stable, but do not save the destination from a decline. Amsterdam loses -3.8% for its RevPAR while Eindhoven, Utrecht, Rotterdam and La Hague remain in the green.